This is a semi-serious, semi-joking post.
If the local bank were offering a sale on dollar bills, ninety cents each, how many would you buy? Most rational people would say, "I'll take them all please." Especially if you had thirty days to pay for them. So, why, precisely, do you have an ad budget? If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working? And if they don't work, why are you running them
So, why, precisely do you have specific maintenance windows which are the only times when changes in production are allowed - don't they just unnecessarily delay the changes that inevitably are going to be made? If the changes you are about to make work, if you can measure them and they improve your product more than they cost, why not keep making these changes until they stop working? And if they don't work, why are you making these changes?
I know it’s a stretch but worth thinking about nevertheless… Release often FTW.